With all due respect, your comment makes me think you either didn't read the book at all or didn't pay attention. Lee has a variety of crutches that specifically deal wirh "first feared words" and they do work consistently – for me and for hundreds of people in the program – if you practice them and apply them correctly. This isn't a miracle cure – you gotta work on it daily. Also, to this day, he does not charge for the sessions he coaches. I believe he has coached well over 2000 hours. The subscription that WSSA offers goes doesn't go into his pockets but covers the cost of the WSSA expenses. The operation has grown substantially and isn't just Lee anymore but a whole team of people. So, claiming his "single focus" to be a continuous stream of money is gross and just simply wrong.